BeforeAfter★★★★★
“I stopped wearing lipstick 2 years ago because everything bled into the lines around my mouth. The edge stays clean and I feel like myself again.”
Loretta H.✓ Verified Customer
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PH LIPSTICK – MADE FOR WOMEN OVER 50
$29.99 USD
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No more bleeding. No ashy cast. See it on lips like yours.
BeforeAfter
BeforeAfter★★★★★
“I’ve tried every long-wear formula out there. This one held its line all day and my lips actually felt so healthy.”
Sheila M.✓ Verified Customer
BeforeAfter★★★★★
“Never thought a lipstick could suit my skin tone this well. It doesn’t turn chalky and stays on all day.”
Angela D.✓ Verified Customer
BeforeAfter★★★★★
“My sister got a deep berry and I got a rosy plum. Not one bit crept past our lip lines.”
Cheryl P.✓ Verified Customer5 Reasons Why 100,000 Women Stopped Settling for “Nude” That Goes Ashy
1. Your Own Shade, Never Ashy
The pH-reactive formula develops from your own lip tone into a rich berry-rose—never grey, chalky or neon pink.
2. One Even Colour on Two-Toned Lips
Both lips develop into a naturally balanced-looking tone, with no liner or complicated blending routine required.
3. All-Day Wear, No Bleeding
A clean lip line with no feathering or smudging through coffee, lunch and dinner. Up to 12 hours of wear.
4. Hydration, No Grey Patches
Hyaluronic acid and squalane help keep lips soft and smooth underneath the colour.
5. Clean, Gentle Formula
Vegan, cruelty-free, paraben-free and fragrance-free—made for comfortable everyday wear.
Just 3 Simple Steps to Your Signature Shade
A simple routine that adapts to your lips.
1
Apply
2
Wait 60 seconds
3
Glow all day
Why 94% of Women Never Go Back to Traditional Lipstick
See why the pH-adaptive formula works with your natural lip tone.
COELLYO
- Custom colour match
- Hydrating formula
- No ashy or chalky cast
- Rich on deeper skin tones
- Clean ingredients
- Long-wearing
- No shade guessing
Traditional Lipstick
- No custom colour match
- May feel drying
- Can look ashy or chalky
- Often tested on limited tones
- Heavy opaque formula
- May need frequent touch-ups
- Shade guessing required
Loved by Women Everywhere
Rated 5.0 from 789 customer reviews.
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Sylvia N.✓ Verified Buyer
★★★★★
Quick shipping
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Rosemary D.✓ Verified Buyer
★★★★★
Confidence boost
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Susan B.✓ Verified Buyer
★★★★★
At 60, I love it
D
Donna H.✓ Verified Buyer
★★★★★
Love this
V
Virginia C.✓ Verified Buyer
★★★★★
Delivered fast
J
Judith C.✓ Verified Buyer
★★★★★
Adorable
V
Virginia G.✓ Verified Buyer
★★★★★
So hydrating
G
Geraldine W.✓ Verified Buyer
★★★★★
Can't live without it
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Christine C.✓ Verified Buyer
★★★★★
Instant colour
J
Joan A.✓ Verified Buyer
★★★★★
Radiant
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Rosemary C.✓ Verified Buyer
★★★★★
All-day wear
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Rose B.✓ Verified Buyer
★★★★★
No touch-ups
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Gail S.✓ Verified Buyer
★★★★★
No transfer
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Odette R.✓ Verified Buyer
★★★★★
Kissable
H
Helen W.✓ Verified Buyer
★★★★★
Best purchase
S
Sally M.✓ Verified Buyer
★★★★★
Excellent
D
Denise C.✓ Verified Buyer
★★★★★
Threw the rest away
S
Sheila S.✓ Verified Buyer
★★★★★
No irritation
K
Karen T.✓ Verified Buyer
★★★★★
My new favourite
S
Sandra H.✓ Verified Buyer
★★★★★
Best ever
L
Lorraine C.✓ Verified Buyer
★★★★★
Arrived early
I
Irene C.✓ Verified Buyer
★★★★★
Perfect shade
G
Geraldine T.✓ Verified Buyer
★★★★★
Feels amazing
R
Rose T.✓ Verified Buyer
★★★★★
Can't live without it
Frequently Asked Questions
Will this bleed into the fine lines around my mouth?＋
Coellyo reacts to your lips and develops into a sheer tint instead of sitting on top like a heavy layer. This helps the lip line look clean without feathering into fine lines.
Will it turn ashy or too pink on my deeper skin tone?＋
There is no pre-mixed shade. The pH-reactive formula develops from your natural lip tone, creating a rich berry-rose result rather than a grey or chalky cast.
My lips are two-toned. Will the colour look even?＋
The sheer tint blends with both natural tones instead of covering them with a flat opaque layer. The result is an even-looking wash that still looks like your lips, only richer.
It is clear in the tube. How does it give colour?＋
The pigment becomes visible when it meets the pH and warmth of your lips. It develops in about 30 seconds, and the final shade varies slightly from person to person.
How long does the colour stay on?＋
The formula is designed for up to 12 hours of wear. Apply it to bare lips and allow the colour to develop before eating or drinking.
Will it dry out my lips?＋
The formula contains hydrators including squalane and hyaluronic acid to help lips feel soft and comfortable under the colour.
Can I wear liner or gloss with it?＋
Yes. Apply Coellyo first and let it develop for about 30 seconds. Then add your favourite liner or clear gloss.
Is it suitable for sensitive lips?＋
The product is vegan, cruelty-free, paraben-free and fragrance-free. If you have known sensitivities, review the product ingredients and patch test before regular use.
How long does shipping take?＋
Orders are processed within 1–2 business days. Delivery takes approximately 4–7 business days in the United States and United Kingdom, and 5–9 business days internationally.
What if I do not like the colour?＋
The original offer includes a 60-day money-back guarantee. Please refer to the store refund policy for the complete terms.
Worldwide ShippingProcessed in 1–2 business days with tracking.
60-Day GuaranteeTry it in your real life with confidence.
Secure CheckoutEncrypted payment protection.
Dedicated SupportHelp is available when you need it.